Author: Marketing

How to utilise TikTok to promote your martial arts school

Owning and managing a martial arts school comes with a lot of work – as you know! One of the hardest things to do is to market your martial arts school so that people in your local area sit up and pay attention. You know what you can offer to adults and children looking to get fit, learn to protect themselves and have fun, and now you need to tell the world all about it. Whether you are in a school for Judo, WingChun, Aikido and even Karate, you have a passion for what you do and you want to share that passion. The best way to do that is with sharing it and in a digital world, that means getting online to get out there.

There are plenty of ways to advertise what your martial arts school has to offer, and there is every chance that you are doing quite well with your social media marketing. However, there’s no one size fits all approach here, and that means that you need to tailor your content in a way that keeps up with the newest trends. One of the newest players in the social media world is TikTok. It started out as an app to lip-synch songs called Musical.ly, and it now is the host to tons of content creators, with hours of short videos packed with pranks, dances, filters and fun.

Google Analytics Changes in 2021

Google Analytics has changed! Before the default was Universal Analytics or UA – now Google has moved to Google Analytics 4 or GA4. When you set up a new Analytics property, GA4 will be the default. 

Roadmap Out of Wales

After the PMs announcement and guidance from the Government on 22/02/2021 the route out of lockdown is becoming clear. The dates below are based on NESTs interpretation of this guidance as could change as more information is released. These dates could also be moved depending on the current data so please check back regularly.

Roadmap Out of Scotland

After the PMs announcement and guidance from the Government on 22/02/2021 the route out of lockdown is becoming clear. The dates below are based on NESTs interpretation of this guidance as could change as more information is released. These dates could also be moved depending on the current data so please check back regularly.

England Grassroots Sports Guidance

As many of you will know England Grassroots Sports Guidance has been recently updated and now provides indications and rules for the re-introduction of contact from as early as March 29th based on a Sport England approved plan from NGBs, Associations or Franchisors. 

How lockdown has affected mental health in children

The impact of the Coronavirus pandemic has been felt on all people of all generations across the world and it will take all of us a long time to re-adjust as restrictions begin to ease. Especially as we know social distancing, quarantines and testing may stay as a standard part of our lives for some time yet.

Ad Spend Calculator

most important number in Pay Per Click marketing is the cost per conversion (also know as ‘cost per action’ and ‘cost per result’) This is the amount of money you need to spend, on average, to get someone to take the action you want them to take. This number varies wildly between industries but the average is about £10-15. For Martial Arts schools this is the cost of someone booking a free trial lesson on your website.

Roadmap Out of Lockdown

After the PMs announcement and guidance from the Government on 22/02/2021 the route out of lockdown is becoming clear. The dates below are based on NESTs interpretation of this guidance as could change as more information is released. These dates could also be moved depending on the current data so please check back regularly.

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