10 STEPS ON STUDENT RETENTION

10 Steps on how to retain new students in the first three months


THERE ARE MANY WAYS YOU CAN BUILD AND STRENGTHEN RELATIONSHIPS WITH YOUR NEW CLUB MEMBERS IN THE FIRST THREE MONTHS OF THEIR MARTIAL ARTS JOURNEY. 

1 Keep track of attendance – this will show red flags
immediately if they miss one or two lessons. Get in touch as soon as you can – find out why they didn’t come to class, it may be because of something like no transport (and in that case, tell them that you’ll look forward to seeing them at the next lesson) or it might be because they are losing interest. Be supportive and discuss what you can do to help

2 Continuous communication – we’ve created a Welcome
Journey template that you can use – this is an automated
sequence of emails that are sent to the student for the first 12 weeks.

3 Look for successes and things done well – and praise them – but remember to be sincere

4 Set time to discuss progress – and how they are enjoying the classes

5 Give the students tangible rewards – For children, stickers and adults certificates work well

6 Keep your eyes open – for any signs that they are not
integrating into the class such as: Little interaction with
other students, Unwillingness to participate in any particular activity

7 Make sure everyone has lots of fun – lookout for: no smiles or laughter especially at the beginning and end of class. 

8 Create a buddy system – and praise them – but remember to be sincere

9 Remember to take action – when you see that all is not well with a new student, you want them to succeed so a little encouragement might be all they need.

10 Smile! – when students see how much you love their job
they will invariably feel more driven to be part of something positive

There are many ways you can build and strengthen relationships with your new club members in the first three months of their martial arts journey. 

When you first start talking to a prospect we strongly recommending finding out exactly WHY they are contemplating martial arts and WHAT they want to get out of it. We call these “TAGS” and they can be added to every prospect in the myMA system. It’s unlikely that the student will see these changes take effect in the first 12 weeks but they are the foundations from which you can help them. By referring back to these original aspirations you’re well give them the right kind of encouragement. 

How we can help?


We have a full package solution to help martial arts school owners run their business. Here are just some of the solutions we have that can help you with the things I have spoken about in this article:


• Tags – assigning a tag to a student to enable automated
emails, email list building, and personalisation of a student record
• Automations (email communications based on triggers and tags)
• myMA Attend – Attendance app to make taking attendance easy
• Attendance tracking and management
• Communications – email and text messaging
• Certificate templates

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