Wrap Up – What Have We Learned?

Thanks for staying with me right until the end! I hope you’ve seen a positive shift in bookings in the last 3 months We’ve come to the end of our journey! By now you’re an SEO Master and you’re seeing the fruits of your labour as more bookings start to roll in. Hopefully you’re now […]

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Week Twelve: Don’t Let Things Stay The Same

Okay so every page of your website has been written with unique, relevant, keyword rich and engaging content and you’ve upload web-optimised images to keep load-times down. Those pages are done, right?

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Week Eleven: Keep Page Load Time Down

Have a look at how long your pages take to load – every second could be lost visitors 1 – Compress your Images If you have a myMA site, we’ve worked hard to make sure the site loads quickly. I discuss some of the reasons we’ve designed myMA sites the way we have here: If […]

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Week Ten: What are your competitors doing?

In SEO and Martial Arts you can learn the most from watching others 1 – See what other sites are doing Always have a look at what others are doing. See how they’ve structured their home page, see how they describe their lessons, how they sell themselves and – of course – what blog posts […]

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Week Nine: Some Technical Tweaks

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Week Eight – Can’t Someone Else Do It?

I hear you – you’re sick of writing blogs Almost every week for almost two months I’ve asked you to write about 1000 words. I bet you’re sick of it now. Luckily you don’t have to do it all yourself. There are a few ways to get content without writing it 1 – Ask one […]

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Week Seven: Making a Landing Page

We’re getting into more advanced stuff now – Landing Pages can give your bookings a boost If you’re not much of a technically minded person, and you struggle with building landing pages, don’t worry about it. You’re going to see good results by doing the things we’ve discussed so far: Getting links from other websites and […]

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Week Six: Is Your ‘About Us’ page really selling you?

Your ‘About Us’ page needs to contain some key elements and answer any questions visitors might have 1 – Revisit your About Us page If you’re using a myMA website (or another WordPress site), then to edit your About Us page navigate to Pages > All Pages then click ‘About‘ Your ‘About Us’ page is […]

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Week Five: Blogs, Blogs, Blogs!

I bet you’re sick of blogging by now. Content is King. You’ll be sick of hearing it, but its true. If you want to keep boosting your site, getting likes on Facebook, getting those sweet, sweet links – Content is KING. You’ll need to write about what you do and why you do it. You want […]

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Week Four: Link Building and Directories

Links are how Google indexes your website Search engines are complex and massive, and change the way they work all the time. Understanding the ins and outs is a full time job. However, the core way that Search Engines find and index sites hasn’t changed since they were first invented – they work through links. […]

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