Author: Balvir Dhillon

How to scale your Martial Arts Business in the summer

After the year we’ve had, wouldn’t it be nice to have a break, relax with loved ones and enjoy some down time? Yes, but I’ve got a business to run I hear you say. Well let’s put together a plan to help you carry on throughout the summer when your students are also taking their break.

How to retain new students in the first three months

Since classes have started back, we have seen an amazing uptake, numbers in there 1000’s are joining martial arts schools across the country, and long may it continue! Being a month in, students will have attended up to 10 lessons (if they do 2 a week) so the aim is to keep them coming back for more, in fact if they keep coming to lessons for the first three months, its going to be more likely they’ll stay for longer!



Tier 1 & 2: All can train to ensure you follow strict social distancing protocols

Tier 3: Only Under 18s, elite athletes and disabled people can continue. We understand that adults are excluded based on this “Group exercise activities and sports indoors should not take place, unless with household or bubble. Organised activities for elite athletes, under 18s and disabled people can continue”

This is also backed up by point 58. c. which states “in the very highest tier, indoor group exercise (including sports) will be restricted to people from the same household or bubble”

Lockdown 2.0 – Retention Ideas

Lockdown is here again in England, as as a Martial Arts school you will be once again limited to online training.

But you can do a lot online, and you are not necessarily limited to your usual training – here are some ideas of things you can do over the next few weeks to keep your students entertained, engaged and invested in training at you club.

Lockdown 2.0 What you need to know?

there was lots of attention brought to The Health Protection (Coronavirus, Restrictions) (England) (No. 4) Regulations 2020 documentation which potentially implied that there could be a way for Martial Arts Schools to remain open. Needless to say, both ourselves and our Clients were very excited about the possibility. However having read through all 32 pages, we were extremely disappointed to summarize that unfortunately, the exemptions did not relate our industry. The guidance that has been highlighted as potentially indicating you can stay open is Part 4:

What are the rules for Martial Arts schools

We have built up good momentum over the last few months with students coming back to class and new students joining. Martial Arts schools have worked hard to become covid compliant and to follow the rules and guidelines set forth by the government.

With the rules becoming more and more regionalised and confusing it can be hard to know where you stand.

We have broken down the rules below so you can continue to be compliant.

Rule of 6 and Martial Arts schools – what are the new rules?

With the PMs announcements on the 22nd Sep, specifically regarding team sports and the rule of 6, many schools are wondering how the new guidance affects them. The good news is that we don’t have to lose the momentum built up over these past few months as Martial Arts are not classed as team sports where changes do apply.

How to create the perfect offer to attract anyone looking for Martial Arts..7 Things to get right. ​

We have experienced an overwhelming amount of changes that have impacted the entire fitness industry with the Martial Arts industry taking a brunt of the force that COVID-19 hit us with. Many have persevered and adapted which has meant for a lot of the Martial Arts schools services have evolved, Thus creating a business that offers both an offline and online service. If you run a Martial Arts school with a full-time location and an online service then you are now considered to be functioning as a ‘hybrid business’ this means you offer a multi-formatted approach to Martial Arts to benefit both children and adults on their journey to becoming better versions of themselves.


Our solutions dont stop at just developing great systems for Martials Arts instructors they go far beyond that to ensure your entire clubs infrastructure is built to acquire, manage and retain students long term.

Are you looking for some help? Let us help you build the Martial Arts school you know you have the potential to build.