How to design a Martial Arts School Facebook Advert that converts

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When putting together Facebook ads you often get lost in the mechanics – the audience, the bidding etc. But what about the actual ad itself? What images should you use, what should you write?

If you’re a Martial Arts school owner, chances are you want a good percentage of your advert to lead directly to a booking – here we break down what you need to include in a Facebook ad to get new booking

How to design the perfect campaign poster

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Advertising is an important part of promoting any business and posters are a great way of getting a message out there and noticed, but what makes a poster stand out from the crowd and gets it noticed? We are going to take a look at some of the Do’s and Don’ts of poster design and […]

Coming into land!

notify your students 1 - Coming into land!

Following on from last week’s blog ‘How to design the perfect campaign poster’ where I mentioned utilising a landing page within your campaign materials; This week I am going to expand further on this and cover the basics of creating a landing page and some of the things you should consider. What is a landing […]

Leads to Loyal Students

From Leads to Loyal Students The Complete Guide to Turning Enquiries into Committed Martial Arts Members Getting new leads isn’t easy and it’s certainly not cheap. That’s why when someone shows interest in your martial arts club, the last thing you want is to let them slip away. This free guide gives you a proven, […]

Email Cheat Sheet

Free Martial Arts Email Templates to Convert More Leads & Keep Students for Life Download NEST’s Ultimate Email Cheat Sheet – Built for Martial Arts Clubs Who Want More Students, Higher Retention, and More Referrals 💥 Want to stop leads from ghosting you? 💥 Struggling with student dropouts? 💥 Need help getting more referrals and […]

Student Feedback Systems: How Top Martial Arts Schools Continuously Improve

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The martial arts industry is unique in its blend of physical education, character development, and community building. Unlike traditional fitness centres where members might come and go with little interaction, martial arts schools create deep, long-term relationships with students and families. This presents both an opportunity and a responsibility: the opportunity to create truly exceptional […]

Run Your Judo Club Smarter with NEST

Run Your Judo Club Smarter with NEST Designed for Judo. Backed by BJA. Focused on what matters. Running a successful Judo club takes more than passion on the mat, it takes a system that gives you more time to focus on training champions and growing participation. That’s where NEST comes in. Now with even deeper […]

Martial Arts Membership Pricing Psychology: What Students Will Actually Pay For

How to Set Up Recurring Payments for Martial Arts Memberships

Running a successful martial arts school is about understanding the psychology behind what students truly value and are willing to invest in. The truth is, martial arts pricing isn’t simply about covering costs and adding profit. It’s about understanding the complex psychological factors that influence how potential students perceive value, make decisions, and commit to […]

Google My Business for Martial Arts Schools: Complete Local SEO Domination

The Importance of CRM Systems for Martial Arts Schools

Google My Business (GMB) is your most powerful weapon for achieving local SEO domination and attracting new students to your martial arts school. The digital landscape has fundamentally changed how parents discover and evaluate martial arts programs for their children, making your online presence just as crucial as your physical dojo. Schools that master local […]

Automating Your Martial Arts Business: 10 Tasks You Shouldn’t Be Doing Manually Anymore

The Importance of Financial Planning for Martial Arts School Owners

Running a martial arts school is a demanding endeavour that requires balancing your passion for teaching with the realities of business management. Many martial arts instructors find themselves drowning in administrative tasks, spending countless hours on paperwork instead of teaching students and building their community. The truth is, you didn’t get into this business to […]

The Complete Guide to Setting Up Your myMA Website for Conversions

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The martial arts industry presents distinctive challenges in the digital space. Potential students and parents aren’t merely looking for information—they’re seeking transformation, community, and expertise. They want to envision themselves or their children growing in confidence, discipline, and skill. Your website must capture this transformational journey while simultaneously guiding visitors toward tangible actions that connect […]

SEO for Martial Arts Schools: A Step-by-Step Local Marketing Guide

How to Keep Martial Arts Students Motivated All Year Round

The martial arts industry in the UK is thriving, with more people than ever seeking out training for fitness, self-defence, personal development, and competitive sport. Yet this growth has also intensified competition among schools. In most metropolitan areas and even smaller towns, potential students might have multiple options for karate, taekwondo, judo, Brazilian Jiu-Jitsu, or […]

Marketing Martial Arts Camps: Templates, Tips, and Tools

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The martial arts landscape has become increasingly competitive, with parents and potential students having more options than ever before. Generic marketing approaches that might have worked a decade ago no longer cut through the noise. Today’s successful camp marketing requires strategic thinking, consistent execution, and a deep understanding of what motivates different audience segments to […]

How to Use Events to Grow Revenue in Your Martial Arts School

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Events represent one of the most powerful yet often underutilised tools in the martial arts business arsenal. When thoughtfully conceived and expertly executed, events transcend their basic function as calendar activities to become transformative business assets. They create natural opportunities for additional revenue while simultaneously strengthening your school’s reputation, deepening community connections, and serving as […]

How to Use Automation to Save Admin Time in Your Martial Arts Club

How to Use Automation to Save Admin Time in Your Martial Arts Club

Running a martial arts club requires dedication, passion, and a significant investment of time. Between teaching classes, mentoring students, and managing the business side of things, instructors often find themselves stretched thin. One of the most common challenges faced by martial arts school owners is the sheer volume of administrative tasks that consume valuable hours […]

How to Turn Website Visitors into Martial Arts Students

How to Turn Website Visitors into Martial Arts Students

Many martial arts school owners pour significant resources into driving traffic to their websites through search engine optimisation, social media marketing, and paid advertising. However, they often overlook the critical conversion strategies that transform that hard-earned traffic into actual memberships. This disconnect creates a frustrating scenario where schools see plenty of website visitors but struggle […]

How to Set Up Recurring Payments for Martial Arts Memberships

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In the dynamic world of martial arts instruction, the focus should always remain on teaching, developing students, and building a thriving community. Yet, for many school owners, financial administration—particularly the collection of membership fees—can become an unwelcome distraction from these core priorities. The implementation of recurring payment systems represents a fundamental shift in how martial […]

How to Run a Successful Martial Arts Grading Event (Checklist Included)

How to Run a Successful Martial Arts Grading Event (Checklist Included)

Grading events are far more than simple assessments of technical ability. They represent pivotal moments in your students’ development, opportunities to celebrate achievement, and powerful tools for strengthening your school’s community. A well-executed grading creates lasting memories for participants and spectators alike, reinforcing the value of your teaching and the culture of your martial arts […]

How to Reduce Payment Failures in Martial Arts Schools

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Running a successful martial arts school isn’t just about perfecting techniques and developing students’ skills—it’s also about maintaining a healthy cash flow that keeps your doors open and your instructors paid. One of the most significant challenges facing martial arts business owners is payment failures. These interruptions in revenue can create unnecessary stress, administrative burdens, […]

How to Optimise Your Martial Arts Website for Local Search

How to Optimise Your Martial Arts Website for Local Search

The martial arts industry in the UK has seen significant growth in recent years, with more schools opening and existing ones expanding their reach. This increased competition makes standing out in your local area more challenging than ever before. Parents searching for children’s classes, adults looking to begin their martial arts journey, or experienced practitioners […]

How to Offer Certificates & Courses that Add Value for Students and Instructors

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The martial arts journey has always been about progression—moving from novice to expert through dedicated practice and accumulated wisdom. Certificates and courses formalise this journey, providing tangible recognition of achievement while creating structured pathways for development. When properly designed and delivered, these educational offerings become far more than pieces of paper or supplementary classes—they evolve […]

Events

Event Terms and ConditionsWho you are booking with These terms and conditions apply to all bookings made by the customer (referred to as “you” or “your”) for the participation in events and/or gradings (“Events”) with the club (“Organiser” “us” or “we”), through the NEST Events Portal (“Events Portal”). For the purposes of NEST Payment Processing […]

How to Keep Martial Arts Students Motivated All Year Round

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In the world of martial arts training, maintaining student motivation is perhaps one of the greatest challenges faced by instructors and school owners. The initial excitement that brings students through your door can naturally wane over time, especially during certain seasons or life transitions.  The journey of a martial artist is filled with peaks and […]

How to Create a Seamless Onboarding Journey for New Martial Arts Students

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The martial arts industry has evolved dramatically over the past decade. With more options than ever before, from traditional dojos to modern fitness-oriented studios, prospective students are increasingly selective about where they commit their time and money. Your technical expertise and teaching credentials might get them through the door, but it’s your onboarding process that […]

How to Automate Membership Fee Collection Using Direct Debit

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In the fast-paced world of martial arts instruction, your focus should be on developing your students’ skills, building your club’s community, and growing your business—not chasing payments. For martial arts school owners across the UK, managing the financial side of operations often proves to be one of the most challenging and time-consuming aspects of running […]

How Martial Arts Schools Can Use Email & SMS to Grow and Retain Students

How Martial Arts Schools Can Use Email & SMS to Grow and Retain Students

In the world of martial arts, where tradition, discipline, and personal connections form the foundation of teaching, it might seem counterintuitive to focus on digital communication tools. Yet in today’s fast-paced environment, the most successful martial arts schools have discovered that blending traditional values with modern communication strategies creates a powerful formula for growth and […]

Creating the Perfect Free Trial Offer for Martial Arts Clubs

Creating the Perfect Free Trial Offer for Martial Arts Clubs

The free trial represents far more than a simple marketing tactic—it embodies your first teaching opportunity, your first chance to demonstrate value, and the prospect’s first experience of your unique club culture. In many ways, it’s the most important class you’ll ever teach to that individual. Get it right, and you’ve potentially started a student […]

Boost Martial Arts Enquiries with a High-Converting Booking Widget

Boost Martial Arts Enquiries with a High-Converting Booking Widget

In this increasingly competitive landscape, the difference between thriving martial arts businesses and those struggling to maintain steady growth often comes down to one critical factor: how effectively they convert online interest into real-world engagement. This is where the humble—yet powerful—booking widget enters the picture, serving as the crucial bridge between digital discovery and physical […]

5 Proven Ways to Grow Your Martial Arts Club with Google Ads

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In today’s digital landscape, running a successful martial arts club requires more than just excellent instruction and a welcoming dojo. The most thriving martial arts businesses understand that strategic marketing is essential for steady growth and sustainable success. Among the various digital marketing channels available, Google Ads stands out as one of the most powerful […]

Essential Digital Marketing Strategies for Martial Arts Schools

Essential Digital Marketing Strategies for Martial Arts Schools

In today’s digital landscape, martial arts schools face unprecedented challenges and opportunities when it comes to attracting and retaining students. The days of relying solely on word-of-mouth referrals and physical flyers have given way to a complex digital ecosystem where potential students research, evaluate, and make decisions about which martial arts school to join. For […]

Why Every Martial Arts School Needs a CRM System

Why Every Martial Arts School Needs a CRM System

In the fast-paced world of martial arts instruction, the focus naturally gravitates towards perfecting techniques, developing students’ skills, and fostering a positive training environment.

Top 10 Lead Magnets Every Martial Arts School Should Be Using

Top 10 Lead Magnets Every Martial Arts School Should Be Using

The martial arts industry presents unique marketing challenges. Unlike many consumer products that can be purchased on impulse, joining a martial arts school represents a significant commitment of time, energy, and resources. Prospects typically undergo a more extended decision-making process, researching options and evaluating alternatives before committing. This consideration phase presents both a challenge and […]

The Pros and Cons of Monthly vs. Term-Based Martial Arts Packages

The Pros and Cons of Monthly vs. Term-Based Martial Arts Packages

As martial arts instructors and business owners navigate the complex terrain of running a successful dojo, dojang, or academy, payment structures often become more than just administrative decisions—they fundamentally shape the experience students have with your school and influence the way you teach, plan, and grow your martial arts business. The debate between monthly and […]

Creating the Perfect Free Trial Offer for Martial Arts Clubs

Creating the Perfect Free Trial Offer for Martial Arts Clubs

The free trial represents far more than a simple marketing tactic—it embodies your first teaching opportunity, your first chance to demonstrate value, and the prospect’s first experience of your unique club culture. In many ways, it’s the most important class you’ll ever teach to that individual. Get it right, and you’ve potentially started a student […]

Top 10 Lead Magnets Every Martial Arts School Should Be Using

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The martial arts industry presents unique marketing challenges. Unlike many consumer products that can be purchased on impulse, joining a martial arts school represents a significant commitment of time, energy, and resources. Prospects typically undergo a more extended decision-making process, researching options and evaluating alternatives before committing. This consideration phase presents both a challenge and […]

Top Tools to Track Student Progress and Boost Grading Attendance

Top Tools to Track Student Progress and Boost Grading Attendance

In the competitive landscape of martial arts schools, student retention is the lifeblood of a thriving business. One of the most powerful yet often overlooked strategies for keeping students engaged and committed to their martial arts journey is effective progress tracking and grading attendance. As martial arts instructors and school owners, we understand that students […]

Using Gamification to Boost Engagement in Martial Arts Classes

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In the ever-evolving landscape of martial arts instruction, innovative approaches to student engagement have become essential for school owners looking to thrive in a competitive market. One methodology that has shown remarkable results across various educational settings is gamification—the application of game elements to non-game contexts. For martial arts schools, this approach offers a natural […]

Why Transparent Pricing Increases Enrolment for Martial Arts Schools

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In today’s competitive martial arts landscape, school owners are constantly seeking strategies to attract new students and grow their businesses. While many focus on marketing tactics, curriculum innovations, or facility upgrades, one surprisingly powerful approach often remains overlooked: transparent pricing.  As the martial arts industry evolves, consumer expectations are changing. Modern parents and adult students […]

The Role of Loyalty Programs in Keeping Martial Arts Students Engaged

Why Transparent Pricing Increases Enrolment for Martial Arts Schools

In the competitive landscape of martial arts instruction, where schools vie for students’ attention and commitment, the challenge extends beyond simply attracting new members. The true measure of a thriving martial arts business lies in its ability to foster long-term engagement and loyalty among its student base.  While exceptional instruction forms the backbone of any […]

How Martial Arts Schools Can Improve Their Member Experience With Technology

Pricing

The martial arts industry is undergoing a significant transformation, with technology playing an increasingly pivotal role in how schools operate and engage with their members. Gone are the days when a simple paper register and cash payments were sufficient to run a successful martial arts business. Today’s students and parents expect convenience, accessibility, and a […]

How Martial Arts Schools Can Maximise Profit Without Compromising Quality

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Running a successful martial arts school is a delicate balancing act. On one side, there’s the need to generate sufficient revenue to keep the lights on and compensate instructors fairly. On the other, there’s the responsibility to uphold the integrity and quality of your martial art. Many school owners find themselves caught in this tension, […]

How to Automate Admin Tasks and Focus On Teaching Martial Arts

How to Automate Admin Tasks and Focus On Teaching Martial Arts

As a martial arts instructor, you likely entered this profession because of your passion for the discipline, not because you were excited about paperwork and administrative tasks. Yet, many school owners and instructors find themselves spending countless hours managing schedules, tracking attendance, processing payments, and handling other administrative responsibilities. This time spent on paperwork is […]

How to Build a Strong Martial Arts Community at Your School

5b31c4b7 8c5f 4dfa 9cdd fe050fe5773b - How to Build a Strong Martial Arts Community at Your School

In today’s competitive landscape, martial arts schools must offer more than just technical instruction to thrive. The modern student seeks connection, purpose, and community—elements that have become increasingly scarce in our digitally-driven, often isolated modern existence. By intentionally cultivating a strong community at your martial arts school, you create a powerful differentiator that not only […]

How to Create a Website That Converts Visitors Into Martial Arts Students

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In today’s digital landscape, your martial arts school’s website serves as more than just an online brochure—it’s the virtual front door to your dojo. First impressions happen online long before a prospective student steps foot on your mats. A well-crafted website doesn’t just showcase your programmes; it strategically guides visitors through a journey that ultimately […]

How to Grow Your Martial Arts School With Effective Student Retention Strategies

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In the highly competitive world of martial arts instruction, school owners and instructors face a perpetual challenge: not just attracting new students, but keeping them engaged, motivated and training for the long term. While many martial arts business owners focus heavily on lead generation and acquisition strategies, the true foundation of a thriving, profitable martial […]

How to Improve Retention for Martial Arts Gyms

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The martial arts industry thrives on passion, discipline, and community. Yet even the most passionate martial artists may drift away from training without the right support and environment. For martial arts gym owners and instructors, student retention represents not just financial stability but the fulfillment of a deeper mission—guiding students through transformative journeys that last […]

How to Increase Student Retention in Your Martial Arts School

How to Use Automation to Save Admin Time in Your Martial Arts Club

In the competitive world of martial arts instruction, attracting new students is only half the battle. The true measure of a successful martial arts school lies in its ability to retain students over the long term. Student retention isn’t merely a metric—it’s the lifeblood of your business, directly impacting your revenue, reputation, and the vibrant […]

How to Manage Direct Debits for Gym Payments

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In today’s competitive marketplace, martial arts schools and gyms face numerous challenges in maintaining steady cash flow while providing excellent service to their members. One of the most effective solutions for consistent revenue management is implementing a robust direct debit system.  Whether you’re running a traditional martial arts dojo, a modern fitness centre, or a […]

How to Manage Payments for Martial Arts Schools

How to Manage Payments for Martial Arts Schools

Running a successful martial arts school involves more than just teaching exceptional classes. Behind every thriving dojo, academy or club lies efficient payment management systems that ensure consistent cash flow, reduce administrative burden, and create a professional experience for students and parents alike.  As martial arts instructors, your passion lies in transforming lives through teaching—not […]

How to Market a Martial Arts School Effectively

How to Market a Martial Arts School Effectively

Marketing a martial arts school requires more than just excellent instruction and technical expertise. In today’s competitive landscape, even the most skilled martial arts instructors can struggle to fill their classes without effective marketing strategies. The martial arts industry has evolved significantly over the past decade, with the rise of digital platforms, changing consumer behaviour, […]

How to Reduce Payment Failures and Improve Cash Flow in Your Martial Arts Business

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Running a successful martial arts school requires more than just excellent instruction and a passion for the arts. Behind every thriving dojo, academy or club lies effective financial management—specifically, a reliable cash flow system that keeps the lights on and allows instructors to focus on what they do best: teaching and transforming lives through martial […]

How to Set the Right Pricing for Your Martial Arts Memberships

How to Set the Right Pricing for Your Martial Arts Memberships

Setting the right pricing for your martial arts school is one of the most crucial business decisions you’ll make as an owner or instructor. It’s a delicate balancing act—charge too much, and you risk turning away potential students; charge too little, and your business may struggle to survive, let alone thrive. The perfect pricing strategy […]

How to Use Social Media to Attract More Martial Arts Student

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Social media offers martial arts businesses an unprecedented opportunity to showcase not just what they teach, but the transformative impact their training has on students’ lives. It allows you to demonstrate your unique school culture, highlight instructor expertise, and create a community that extends beyond the physical walls of your dojo, dojang, or training hall. […]

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Our ready-to-go, customisable, online ProShops makes selling equipment, uniform, and merchandise effortless.

Events and Grading

Events & Gradings Continue to grow your income and student retention Increase engagement and reduce attrition Hosting gradings, seminars, and special events isn’t just a great way to energise your students, it’s key to retention, motivation, and growing your income. With our powerful Event and Grading systems, you can plan, promote, and manage everything from […]

Club and Student Management

Club & Student Management Start your business growth journey today. Smart CRM Tools to Run, Grow and Streamline Your Club Running a martial arts club means juggling a lot; memberships, classes, payments, student progress, and more. NEST’s powerful Club Management System takes care of it all with automation and smart tools that reduce admin, boost […]

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Business consultancy Get the expert advice and guidance you need to grow further. Expert Advice to Help You Grow, Streamline and Succeed Running a successful martial arts club takes more than great teaching—it takes smart strategy, sound financial planning, and strong marketing. That’s where we come in. At NEST, we provide specialist business consultancy tailored […]

Lead Generation Strategies for Martial Arts Businesses

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In today’s competitive landscape, martial arts schools face unique challenges when it comes to attracting and retaining students. The passion for teaching martial arts that drives instructors to open their doors is often not matched with the business acumen required to keep those doors open. For many martial arts business owners, the technical expertise in […]

Membership Management: How to Handle Cancellations and Freezes Effectively

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Running a successful martial arts school isn’t just about teaching exceptional techniques; it’s about creating a thriving business that can weather the inevitable ebbs and flows of membership. Whether you’re managing a small dojo or overseeing multiple academy locations, how you handle membership cancellations and freezes can make the difference between a struggling club and […]

Best Gym Software for Martial Arts Schools: The Ultimate Guide

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The martial arts industry has seen a significant transformation in recent years. Traditional dojos and training halls that once relied on paper attendance sheets, cash payments, and manual grading systems are now adopting digital solutions to improve efficiency and enhance the student experience. For martial arts school owners, the transition from paper-based processes to comprehensive […]

Scaling Your Martial Arts Business: When and How to Expand

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In the UK martial arts landscape, successful expansion isn’t simply about opening more locations or increasing student numbers. It’s about creating sustainable growth while maintaining the quality, community spirit, and authentic martial arts experience that brought your initial success. The schools that flourish during expansion are those that stay true to their core values while […]

The Best Lead Generation Strategies for Martial Arts Schools in 2025

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The martial arts industry presents unique challenges and opportunities for lead generation. Unlike many other businesses, martial arts schools sell an experience that combines physical fitness, mental discipline, personal development, and community. This complexity requires specialised approaches to effectively communicate value and convert interested prospects into committed students. NEST Management has been at the forefront […]

The Importance of CRM Systems for Martial Arts Schools

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In the dynamic world of martial arts instruction, the path to building a thriving school extends far beyond perfecting techniques and developing training programmes. Today’s successful martial arts businesses understand that behind every flourishing dojo, academy or club lies sophisticated systems that support growth, student retention, and operational excellence.  At the heart of these systems […]

The Importance of Financial Planning for Martial Arts School Owners

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For many martial arts instructors, the journey begins with passion rather than profit. Opening a martial arts school represents the culmination of years of training, dedication, and dreams—a venue where you can pass on not just techniques, but life-changing principles of discipline, respect, and personal growth. However, the reality of running a successful martial arts […]

The Power of Reviews: How to Get and Use Student Testimonials Effectively

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In the competitive landscape of martial arts instruction, the voices of your students can become one of your most powerful marketing assets. The martial arts industry is unique in that it sells more than just a service—it sells personal growth, confidence, discipline, and community. These intangible benefits are difficult to showcase through conventional marketing materials […]

Why a Structured Belt Progression System Improves Student Retention

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The journey from white belt to black belt represents much more than simply learning techniques—it embodies personal growth, discipline, perseverance, and achievement. A structured belt progression system serves as the roadmap for this journey, giving students clear direction and regular milestones to celebrate along the way. While many martial arts school owners intuitively understand the […]

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Why Martial Arts Schools Should Offer Family Discounts & Referral Programs

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In the competitive landscape of martial arts instruction, school owners are constantly seeking effective strategies to grow their student base while retaining existing members. Two powerful approaches that have proven particularly effective are family discount programmes and referral incentives. These strategies not only help to increase student numbers but also create a stronger sense of […]

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Marketing Get the expert advice and guidance you need to grow further. WE HELP SCHOOLS OF EVERY SIZE TO THRIVE Effective marketing is the key to attracting new students, building a strong brand, and keeping your classes full. At NEST, we provide proven strategies, expert advice, and a ready-to-go marketing toolkit, created specifically for martial […]

FAQ

Frequently Asked Questions Find the answer to all your questions or give us a call and let’s chat. we’re happy to answer any of your queries We know that running a martial arts club comes with plenty of questions—whether you’re just getting started or looking to grow. Our FAQ page is designed to give you […]

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Cookies Policy Cookie Policy This is the Cookie Policy for NEST Management, accessible from www.nestmanagement.co.uk. As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. What are cookies? This page describes what information they gather, how we use […]

Established Clubs

For Established CLubs Take your club to the next level Helping you manage your business and reduce stress As an established club, you’ve already built something great—now it’s time to streamline, scale, and maximise your growth potential. Increase revenue, retain students, and run more efficiently with a fully integrated suite of tools, expert consultancy, and […]

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we’ve created a dedicated Resources Hub, packed with free guides, expert blogs, practical webinars, and downloadable tools designed to help you grow your business, retain more students, and streamline your operations.

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You’re not just paying for a service; you’re investing in a complete ecosystem that ensures your martial arts business operates smoothly and grows sustainably. 

Planning for January 2022, Covid, Christmas and beyond!

2022 planning web e1668177485367 - Planning for January 2022, Covid, Christmas and beyond!

Planning for January 2022, Covid, Christmas and beyond! Amidst the mass of reporting and speculation about what January may hold we want to keep our advice to you simple and to the point. BE PREPARED. It’s impossible for anyone to predict what might be around the corner, so let’s not try!  The very best use […]

Top 5 things to do to protect your digital assets

protect your digital assets - Top 5 things to do to protect your digital assets

When you start a new business, you spend a lot of time setting up all the new accounts you need. You buy the perfect domain name. Spend money on getting your branding professionally designed. You spend hours setting up all your social media accounts. Once all this is done it is easy to put it to one side and forget about it.

That is until something goes wrong. Let’s not wait for that to happen. Take these top 5 steps to protect your digital assets.

Top 5 key tips for creating an effective landing page

fuel their fitness web - Top 5 key tips for creating an effective landing page

A landing page is a page on your site that is designed to convert visitors into leads. It is stripped of another distraction but that one task.

It can be used to promote a special offer, target prospects for a free trial, or sell tickets to an event. Because its sole focus is one task, it is stripped of any other navigation that might take the visitor away from the page. 

Ad Spend Calculator

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most important number in Pay Per Click marketing is the cost per conversion (also know as ‘cost per action’ and ‘cost per result’) This is the amount of money you need to spend, on average, to get someone to take the action you want them to take. This number varies wildly between industries but the average is about £10-15. For Martial Arts schools this is the cost of someone booking a free trial lesson on your website.

COVID-19 WINTER PLAN FOR MARTIAL ARTS INSTRUCTORS

new3 1 - COVID-19 WINTER PLAN FOR MARTIAL ARTS INSTRUCTORS

Exercise

Tier 1 & 2: All can train to ensure you follow strict social distancing protocols

Tier 3: Only Under 18s, elite athletes and disabled people can continue. We understand that adults are excluded based on this “Group exercise activities and sports indoors should not take place, unless with household or bubble. Organised activities for elite athletes, under 18s and disabled people can continue”

This is also backed up by point 58. c. which states “in the very highest tier, indoor group exercise (including sports) will be restricted to people from the same household or bubble”

The NEST Roadshow visits…UNITE SOUTHPORT – Stellar Attitude to Growth

Blackbelt sparring 1 1 - The NEST Roadshow visits…UNITE SOUTHPORT – Stellar Attitude to Growth

I admire those willing to ask for professional advice who are then proactive at taking it.

I call this a stellar attitude to growth and I found it staring me in the visor at the next academy I landed on for a Roadshow visit, the final nominee for the NEST Academy of the Year 2019 award, Unite Martial Arts Academy, Southport.

The NEST Roadshow visits… Chuldow Martial Arts Academy Knottingley – Creating Seismic Waves

Mrs Walker with Ninja tots 1 - The NEST Roadshow visits… Chuldow Martial Arts Academy Knottingley – Creating Seismic Waves

Sometime the smallest things take up the biggest space in our estimation.

This is how I came to view Chuldow Martial Arts Knottingley last year after visiting the space-challenged facility and listening to glowing feedback from students during hustings for the NEST Academy of the Year 2018 award. When I found out they were again shortlisted for 2019, I was keen to catch up with the academy and its development.

The NEST Roadshow visits… The Senjokai Family – New Shoots on Traditional Roots

Moira Sensei Liam and Louise 1 - The NEST Roadshow visits… The Senjokai Family - New Shoots on Traditional Roots

  Warm thanks to Sensei Liam, Louise, Wai-Ling and the Senjokai family for their generous hospitality during my visit. Before leaving to trek back to Pennine hills, I took an opportunity to jump on the dojo mats and strap on my black belt in interrogation. Here’s how Sensei Liam and Louise responded… Senjokai Karate Academy […]

10 Things Your Martial Arts Website Must Have

website must have - 10 Things Your Martial Arts Website Must Have

10 Things your Martial Arts Website MUST have Websites are constantly evolving with new ways to showcase your school and its services. It’s a lot easier to set-up a new site within minutes but are you doing the right things to target your audience. Here are a few things you need to consider when creating […]

New Year’s Resolution: Sign Up the Silent Attendant

Welcome image Pixabay - New Year’s Resolution: Sign Up the Silent Attendant

Signage is a worthy investment and there’s much to recommend deploying it in a martial arts environment and many stunning, fun guises to choose from – roller banners, wall and window vinyls, hexi-signs, illuminated panels, information boards, flags, inflatables, imprinted flooring and mats, branded furniture and equipment… The only limit, imagination.

Step-Up to a New Fitness Aesthetic

Fitness Aesthetic blog - Step-Up to a New Fitness Aesthetic

“There’s big business in boutique fitness now, why don’t you design interiors for them?” I was asked recently by a well-meaning gent.

Week Eleven: Keep Page Load Time Down

SEO - Week Eleven: Keep Page Load Time Down

Have a look at how long your pages take to load – every second could be lost visitors 1 – Compress your Images If you have a myMA site, we’ve worked hard to make sure the site loads quickly. I discuss some of the reasons we’ve designed myMA sites the way we have here: If […]

Week Four: Link Building and Directories

seo week four - Week Four: Link Building and Directories

Links are how Google indexes your website Search engines are complex and massive, and change the way they work all the time. Understanding the ins and outs is a full time job. However, the core way that Search Engines find and index sites hasn’t changed since they were first invented – they work through links. […]

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