Facebook Marketing Tips #3: Tracking performance
In our previous Facebook marketing tips blogs we have looked at ‘setting up your audience’ and ‘designing the creative elements’. This week we round up the three part series by looking at how you can monitor your adverts, what the data means and how you can use it. The initial stats When first logging into […]
Facebook Marketing Tips #2 – The ‘Creative’
Last week we took a look at setting up the audience for your Facebook advert. This week we are going to take a look at the next step in the process; creating the advert itself. This is where we can encourage people to engage with the advert through images and text… but what’s a good […]
Facebook Marketing Tips #1 – Audience
Having a Facebook page for your martial arts business is something that is very important these days. With an average of 1.04 billion users logging into the website daily, it’s easy to see why it’s a good platform for marketing your martial arts business. With so many people using Facebook, it’s a great site for […]
How to Use Video Marketing to Showcase Your Martial Arts School’s Unique Value
The challenge facing martial arts school owners today extends far beyond traditional competition from neighbouring dojos. Modern parents research extensively before choosing martial arts programmes for their children, comparing schools through websites, social media profiles, and online reviews. Meanwhile, adult students evaluate options based on convenience, instructor credibility, and community atmosphere which are all factors […]
Marketing Martial Arts Camps: Templates, Tips, and Tools
The martial arts landscape has become increasingly competitive, with parents and potential students having more options than ever before. Generic marketing approaches that might have worked a decade ago no longer cut through the noise. Today’s successful camp marketing requires strategic thinking, consistent execution, and a deep understanding of what motivates different audience segments to […]
Essential Digital Marketing Strategies for Martial Arts Schools
In today’s digital landscape, martial arts schools face unprecedented challenges and opportunities when it comes to attracting and retaining students. The days of relying solely on word-of-mouth referrals and physical flyers have given way to a complex digital ecosystem where potential students research, evaluate, and make decisions about which martial arts school to join. For […]
Marketing
Marketing Get the expert advice and guidance you need to grow further. WE HELP SCHOOLS OF EVERY SIZE TO THRIVE Effective marketing is the key to attracting new students, building a strong brand, and keeping your classes full. At NEST, we provide proven strategies, expert advice, and a ready-to-go marketing toolkit, created specifically for martial […]
The Do’s and Don’ts of Marketing your Martial Arts Schools
As a martial arts school owner, you know how important it is to promote your business in order to attract new students and build your community. However, marketing can be a tricky business, and there are a lot of dos and don’ts to keep in mind.
How will the new IOS 14 Facebook Ads UPDATE affect your Martial Arts club?
Apples new update will affect three main areas targeting, optimisation and reporting of data.
How to design a Martial Arts School Facebook Advert that converts
When putting together Facebook ads you often get lost in the mechanics – the audience, the bidding etc. But what about the actual ad itself? What images should you use, what should you write?
If you’re a Martial Arts school owner, chances are you want a good percentage of your advert to lead directly to a booking – here we break down what you need to include in a Facebook ad to get new booking
Managing multiple school locations on Facebook just got better…
Managing multiple school locations on Facebook just got better… If you’re a martial arts school owner running classes from multiple locations, you may find that managing all those individual location pages a challenge. This method is not only a drain on time and resources, but also makes it difficult maintaining consistency when it come to […]
Improve Your Facebook Ads
Improve Your Facebook Ads When it comes to your Facebook advertising it’s safe to say that you want to see direct results from the time and money you invest into them. Thankfully Facebook offers enough options and ways to set up your advert and track specific actions, helping you get the most out of it. […]
4 Facebook Advertising Tips for Martial Arts Schools
Facebook Advertising has changed the way martial arts businesses advertise online.
Facebook Adverts are quicker to set up than on other platforms (here’s looking at you Google Adwords!) and offer amazing targeting options, which means getting your message, offer or promotion in front of the right people online has never been easier.
However, there are still things to consider when setting up and running your Facebook Ads.
Take a look at our ‘4 Facebook Advertising Tips for Martial Arts Schools’ below that can help you when running your next Facebook Ad campaign.
Facebook Canvas
When it comes to advertising on social media, Facebook is certainly one of the more popular choices. This is more than likely due to its large audience base and impressive array of options for setting up adverts. But for those of you who may have wanted a little bit more creativity from your adverts, Facebook […]
Marketing tips for 2016
In this week’s blog, I am going to take a look at some of the upcoming marketing trends for 2016; giving you some insight into what this means for your marketing, what you can do to prepare for it and how you can utilise it. Mobile is bigger than ever Mobile web traffic has been […]
Marketing over Christmas
With the run up to Christmas and many schools closing for a Christmas break, in this week’s blog, I am going to give you some tips that can help keep the business side of things ticking over and maybe get some new leads, while you enjoy some time off. Schedule it in Facebook is an […]
Online Advertising Basics: Facebook Edition
In last week’s blog, we took a look at some tips to help develop and improve your social media presence. This week, we are going to take a look at the next step in the process… advertising yourself. There is a lot to cover with this, given the large number of ways you can go […]
4 Digital Marketing Trends Every Martial Arts School Owner Should Consider In 2015
Digital marketing can be a complex beast at the best of times. With that in mind, we’ve put together 4 digital marketing trends that you should consider this year to help drive more traffic and leads to your school. Your online reputation is EVERYTHING Let’s start with some quick stats: 88% of consumers trust online […]
The Complete Guide to Setting Up Your myMA Website for Conversions
The martial arts industry presents distinctive challenges in the digital space. Potential students and parents aren’t merely looking for information—they’re seeking transformation, community, and expertise. They want to envision themselves or their children growing in confidence, discipline, and skill. Your website must capture this transformational journey while simultaneously guiding visitors toward tangible actions that connect […]
New Year New Opportunities
Now that the ‘January rush’ is getting well underway you will no doubt be getting stuck into your business plans for January. But don’t worry if you didn’t have quite enough time to get your plans finished or in place, it’s not too late!
4 Tips For a Great Start To 2017
4 Tips For a Great Start To 2017 It’s coming up to the holiday season, which means it’s also not long before one of the busiest times of year for martial arts business owners. The good thing is that you still have plenty of time to get yourself ready and give yourself the best possible […]
Change Where You Advertise
Following on from last week’s look at how to improve your Facebook adverts by adjusting your imagery, this week we are going to look at the next step of how to refine the location of your advert and just how specific you can make it.
Student Booster Pack Content
YOur Student Booster Pack Your 8-week journey to attract more students, strengthen retention, and grow your martial arts club – powered by NEST. Let’s Get Started: Your Step-by-Step Growth Program Congratulations! You’ve unlocked the Student Booster Pack! This 8-week guided content pack has been built by NEST’s business experts to help you make meaningful improvements […]
Google My Business for Martial Arts Schools: Complete Local SEO Domination
Google My Business (GMB) is your most powerful weapon for achieving local SEO domination and attracting new students to your martial arts school. The digital landscape has fundamentally changed how parents discover and evaluate martial arts programs for their children, making your online presence just as crucial as your physical dojo. Schools that master local […]
How to Turn Website Visitors into Martial Arts Students
Many martial arts school owners pour significant resources into driving traffic to their websites through search engine optimisation, social media marketing, and paid advertising. However, they often overlook the critical conversion strategies that transform that hard-earned traffic into actual memberships. This disconnect creates a frustrating scenario where schools see plenty of website visitors but struggle […]
How to Optimise Your Martial Arts Website for Local Search
The martial arts industry in the UK has seen significant growth in recent years, with more schools opening and existing ones expanding their reach. This increased competition makes standing out in your local area more challenging than ever before. Parents searching for children’s classes, adults looking to begin their martial arts journey, or experienced practitioners […]
Creating the Perfect Free Trial Offer for Martial Arts Clubs
The free trial represents far more than a simple marketing tactic—it embodies your first teaching opportunity, your first chance to demonstrate value, and the prospect’s first experience of your unique club culture. In many ways, it’s the most important class you’ll ever teach to that individual. Get it right, and you’ve potentially started a student […]
Boost Martial Arts Enquiries with a High-Converting Booking Widget
In this increasingly competitive landscape, the difference between thriving martial arts businesses and those struggling to maintain steady growth often comes down to one critical factor: how effectively they convert online interest into real-world engagement. This is where the humble—yet powerful—booking widget enters the picture, serving as the crucial bridge between digital discovery and physical […]
Thank You
Thank You Thank you for getting in touch We will get back to you as soon as possible. In the meantime here are some guides which can help you grow your martial arts club. Downloadable guides guide: 5 Business Basics for Start Ups Explore tips and insights in this guide for starting and growing your […]
Why Every Martial Arts School Needs a CRM System
In the fast-paced world of martial arts instruction, the focus naturally gravitates towards perfecting techniques, developing students’ skills, and fostering a positive training environment.
Creating the Perfect Free Trial Offer for Martial Arts Clubs
The free trial represents far more than a simple marketing tactic—it embodies your first teaching opportunity, your first chance to demonstrate value, and the prospect’s first experience of your unique club culture. In many ways, it’s the most important class you’ll ever teach to that individual. Get it right, and you’ve potentially started a student […]
How Martial Arts Schools Can Improve Their Member Experience With Technology
The martial arts industry is undergoing a significant transformation, with technology playing an increasingly pivotal role in how schools operate and engage with their members. Gone are the days when a simple paper register and cash payments were sufficient to run a successful martial arts business. Today’s students and parents expect convenience, accessibility, and a […]
How to Improve Retention for Martial Arts Gyms
The martial arts industry thrives on passion, discipline, and community. Yet even the most passionate martial artists may drift away from training without the right support and environment. For martial arts gym owners and instructors, student retention represents not just financial stability but the fulfillment of a deeper mission—guiding students through transformative journeys that last […]
How to Market a Martial Arts School Effectively
Marketing a martial arts school requires more than just excellent instruction and technical expertise. In today’s competitive landscape, even the most skilled martial arts instructors can struggle to fill their classes without effective marketing strategies. The martial arts industry has evolved significantly over the past decade, with the rise of digital platforms, changing consumer behaviour, […]
How to Use Social Media to Attract More Martial Arts Student
Social media offers martial arts businesses an unprecedented opportunity to showcase not just what they teach, but the transformative impact their training has on students’ lives. It allows you to demonstrate your unique school culture, highlight instructor expertise, and create a community that extends beyond the physical walls of your dojo, dojang, or training hall. […]
Lead Generation Strategies for Martial Arts Businesses
In today’s competitive landscape, martial arts schools face unique challenges when it comes to attracting and retaining students. The passion for teaching martial arts that drives instructors to open their doors is often not matched with the business acumen required to keep those doors open. For many martial arts business owners, the technical expertise in […]
The Best Lead Generation Strategies for Martial Arts Schools in 2025
The martial arts industry presents unique challenges and opportunities for lead generation. Unlike many other businesses, martial arts schools sell an experience that combines physical fitness, mental discipline, personal development, and community. This complexity requires specialised approaches to effectively communicate value and convert interested prospects into committed students. NEST Management has been at the forefront […]
The Power of Reviews: How to Get and Use Student Testimonials Effectively
In the competitive landscape of martial arts instruction, the voices of your students can become one of your most powerful marketing assets. The martial arts industry is unique in that it sells more than just a service—it sells personal growth, confidence, discipline, and community. These intangible benefits are difficult to showcase through conventional marketing materials […]
FAQ
Frequently Asked Questions Find the answer to all your questions or give us a call and let’s chat. we’re happy to answer any of your queries We know that running a martial arts club comes with plenty of questions—whether you’re just getting started or looking to grow. Our FAQ page is designed to give you […]
Privacy Policy
Privacy Policy Payer/Student NEST Client EVENTS PRIVACY WEBSITE VISITOR PAYER/STUDENT PRIVACY POLICY We respect your privacy and we are committed to protecting your personal data. This privacy notice informs you about how we look after your personal data which you may have provided to us and it tells you about your privacy rights and how […]
Resources
we’ve created a dedicated Resources Hub, packed with free guides, expert blogs, practical webinars, and downloadable tools designed to help you grow your business, retain more students, and streamline your operations.
Keeping your student retention hot while the cold wind blows!
As the colder weather is forecast to set in over the next couple of weeks, martial arts schools in the UK might face the challenge of retaining existing students and attracting new sign-ups. Many students tend to skip classes during the cold weather, which can lead to decreased revenue and lower retention rates. Which is something to consider for your Q1 budget/forecast.
Social Media Trends of 2022
The social media landscape is constantly changing, and it can be tough to keep up with all the latest features and updates.
Most Martial Arts School Owners Find META Ads Hard
https://www.youtube.com/watch?v=yu-GC0BCUa8&feature=youtu.be We’re diving deep into META ads with insights from a special guest and Facebook expert, Donovan Wint. If you are a martial arts school owner struggling to navigate the world of Facebook ads, this guide is for you. If you’re new here, we regularly host webinars on various digital marketing topics. These are free, […]
NEST Management: Covid-19 – 1 Year On from Lockdown
The team at NEST Management reflect on a full year of some form of Lockdown in the UK, and how the Martial Arts industry has adapted using NEST systems
Ad Spend Calculator
most important number in Pay Per Click marketing is the cost per conversion (also know as ‘cost per action’ and ‘cost per result’) This is the amount of money you need to spend, on average, to get someone to take the action you want them to take. This number varies wildly between industries but the average is about £10-15. For Martial Arts schools this is the cost of someone booking a free trial lesson on your website.
Lockdown 2.0 – Retention Ideas
Lockdown is here again in England, as as a Martial Arts school you will be once again limited to online training.
But you can do a lot online, and you are not necessarily limited to your usual training – here are some ideas of things you can do over the next few weeks to keep your students entertained, engaged and invested in training at you club.
5 ways to attract more Martial Arts students without spending money on advertising
In order to be a successful and growth orientated business you need to attract and retain new students every month. In past blog posts and Facebook posts we’ve spoken about the importance of noise which raises awareness. The majority of Martial Arts schools have the habit of promoting their school and its offering in short bursts when they feel that they need to attract new students. The problem with this strategy is you wont have the consistent awareness that is needed in order to attract monthly interest from students.
Black Friday – Martial Arts Friday
Black Friday is fast approaching on the 29th November 2019. Are you ready? have you decided on your campaign? you might also be thinking at this stage, I’m a Martial Arts school and I don’t really see how my school can compete or offer huge black Friday discounts or you might be thinking I’ve ran a black Friday sale previously and didn’t get any results.
Week Seven: Making a Landing Page
We’re getting into more advanced stuff now – Landing Pages can give your bookings a boost If you’re not much of a technically minded person, and you struggle with building landing pages, don’t worry about it. You’re going to see good results by doing the things we’ve discussed so far: Getting links from other websites and […]
Week Three: YOAST Plugin, New Blog Post, Directories
How did your Week 2 Blog Post go? Don’t stop now, you’ll need to write another one this week! Have you been obsessively refreshing Google Analytics to see how much traffic your beautiful blog post from week 2 has been getting? I bet you have been, and hopefully its been successful at getting you at […]
Week Two: Analytics, Blogs and Homepage
If you only do one week of the bootcamp, make it this one. This is the important stuff! Welcome to week two of the SEO Bootcamp! Hopefully you’ve completed week one – we don’t expect much any change in traffic just yet, but we’ll cover some really important this week so over the next 7 days […]
Put your Martial Arts School on the Map!
Put your Martial Arts School on the Map! One of the quickest and easiest ways to develop your online presence is to put your Martial Arts school on the map – or as many online maps and business listing directories as you can! Online maps, search engines and business listing directory sites are vital in […]
Help me Blog!
We’ve all heard the term ‘blog’ by now, and witnessed many businesses use this as a marketing tool. A blog is a great place to share your thoughts, passions and experiences and guess what… it doesn’t have to be poetry or Shakespearean-esque literature, which means everyone can get involved and write their very own blogs. […]
Top Tips to Help Improve your Google Ranking
Top Tips to Help Improve your Google Ranking In this week’s blog, we are going to take a look at why your Google ranking is important and how you can improve it. By utilising a few simple but effective methods, you can ensure that your website is performing as well as it can be and […]
5 Things Google Analytics can do to help you grow your martial arts business…
Google Analytics can do more than just show you whether all your traffic is higher or lower than the previous day. This free analytics tool can provide additional insights into many different aspects of your website to help you make improvements to your website and online marketing campaigns, to ultimately drive more leads to your martial arts school.
What’s Your Time Worth?
Any martial arts business owner knows that there needs to be at least an additional 10 hours in each day to get everything done. This is especially true if you are also the only instructor, because now you have classes to teach as well as a business to run! This is why your time is so valuable, but just how valuable is it?
5 little things that can make a BIG difference
From a customer’s perspective, it’s the little things that can often make a difference when it comes to their experience with a business. Your martial arts business is no exception to this, so it’s important that you take some time and get those little details right. So, what are some of these ‘little details’ you need to pay attention to?
Your Half Term Preparation…
It’s not long before the kids are going to be breaking up for half term again, giving you chance to get something planned. Last week we spoke about how starting something early can not only be beneficial, but improve your chances of success as well. There is still plenty of time for you to start planning, so what will you do?
The early instructor gets the students…
The early instructor gets the students… Ok… so the phrase may be better known as ‘the early bird catches the worm’, but the message behind it remains the same. The earlier you start something, the better chance of success you will have over the competition, and this rings true for your martial arts business. With […]
Is this a new way to sell?
When someone contacts you through Facebook about a product or offer you are running, they usually want to know more about it. What if you could not only tell them more, but allow them to purchase it right then and there? I have recently discovered that Facebook is working on a feature that will allow you to do just that! In the coming months you will eventually be able to sell your products and services through Facebook Messenger, but what does this mean for your business?
The Importance of a Brand
With the recent launch of our brand refresh, it got me thinking about the importance of branding when it comes to martial arts business owners. So this week I am going to give some tips on branding and why it’s important for both you and your business.
Schools out for summer
It’s that time of the year again, where the sun finally decides to come out and schools across the UK break up for summer. This usually means lots of people going on holiday and making the most of the weather, and this includes you too. But you also have a martial arts business to run… so do you stay open or close your school over the summer? While we can’t decide this for you, we can help you review your decisions to make sure it’s the best choice for your business.
Improve your local SEO
It’s safe to say that in this day in age, if anybody wants to find out about something they will more than likely ‘Google’ it. This is why it’s important to make sure your martial arts business website has good Search Engine Optimisation (SEO) so that people can find it. But getting on the first results page can be a little tricky on national scale. This is why it is a great idea to focus more on ‘local’ search results, as the people searching nearby are more likely to engage with your business and potentially join a class than someone based in another country.
A New Way to View Your Martial Arts Business
Whether you run your martial arts classes out of local sports halls, your own full time school or multiple locations, you will no doubt want people to see some of the amazing things you do at your facilities. It can however be a little tricky to capture everything and really show off the great environment of your classes with a couple of regular photos. But there is a solution…
Customer Focus: Scorpion Jiu-Jitsu
Over the last 20 years Steven has studied many different styles of martial arts, which has lead to the development of his own style – Combat Jiu Jitsu. He now owns a successful full time location and runs a very popular ‘bully-proof’ programme for his younger students.
Personal Management Habits We Should All Do
What’s your opinion?
It’s safe to say that pretty much everyone has an opinion about one thing or another. It’s also something we can often overlook due to ‘opinion overload’ from people or our own opinions being completely different. Regardless of whether or not you agree with other people’s opinions, they can act as useful feedback, especially for […]
So far, so good.
Sometime towards the end of 2015, most of us would’ve begun thinking about 2016 and also trying to plan ahead for it. Hopefully, you would have all got your plans in place and your goals setup, ready to start achieving them. Now that the first month of the year over, it’s a great time to […]
Campaign Planning: The basics
I often find myself with a good idea of what I want to achieve at the end of a campaign, but then I will have to take a step back and work out how to get there. Sometimes this can be quite straightforward such as sending an email, but other times it can feel like […]
Make the most of the situation
It’s that time of year where you might be busy organising the finishing touches to your Halloween costume or deciding if ordering all those fireworks was really a good idea, but don’t let the celebrations distract you from promoting your business too much. As Annie mentioned in last week’s blog, this is the time of […]
Social media tips
Following on from last week’s blog that gave you tips to help improve your Google ranking, we are going to take a look at and give some tips on social media for your business. Getting your social media right can help increase engagement with your audience and also contribute towards your Google ranking. It’s all […]
Selling memberships to your academy or class
In this week’s blog, Mark looks at some of the key areas involved with converting leads and prospects into students. He has also included some useful advice and tips to help you make sure you are getting the most out of your leads and prospects, along with how to find out if or where you […]
5 Martial Arts Advertising Mistakes
In this blog, I am going to look at some of the most common mistakes made within Martial Arts advertising and how you can avoid them. Some of these mistakes often get overlooked but can have a noticeable impact on the success of your advertising. A picture is worth a thousand words Images are an […]
Coming into land!
Following on from last week’s blog ‘How to design the perfect campaign poster’ where I mentioned utilising a landing page within your campaign materials; This week I am going to expand further on this and cover the basics of creating a landing page and some of the things you should consider. What is a landing […]
You can’t go out looking like that!
Hello, My name is Mark and I am one of the newest members of the NEST Management team, having joined just before Christmas 2014. My role in the organisation is to increase the number of clients that use NEST. I spend a lot of my time on the internet looking at potential clients websites and […]
Google mobile update – is your Martial Arts school website mobile friendly?
Google is rolling out a new mobile update… From April 21st Google are rolling out a mobile update for their search engine. How does this affect Martial Arts schools? If your Martial Arts website doesn’t work well on mobile devices or tablets you might see your website ranking drop in Google. Why are Google doing […]
The Martial Arts School Owners – Naughty and Nice List
By Louisa Turchet, Customer Services Manager Last week, a very astute Instructor asked me “what are the traits of your top Clients”. At first I thought this was a strange question as everyone is different and all Clients run their businesses in different ways. But the more I thought about it, the more I realised […]