How to utilise TikTok to promote your martial arts school

Owning and managing a martial arts school comes with a lot of work – as you know! One of the hardest things to do is to market your martial arts school so that people in your local area sit up and pay attention. You know what you can offer to adults and children looking to get fit, learn to protect themselves and have fun, and now you need to tell the world all about it. Whether you are in a school for Judo, WingChun, Aikido and even Karate, you have a passion for what you do and you want to share that passion. The best way to do that is with sharing it and in a digital world, that means getting online to get out there.

There are plenty of ways to advertise what your martial arts school has to offer, and there is every chance that you are doing quite well with your social media marketing. However, there’s no one size fits all approach here, and that means that you need to tailor your content in a way that keeps up with the newest trends. One of the newest players in the social media world is TikTok. It started out as an app to lip-synch songs called, and it now is the host to tons of content creators, with hours of short videos packed with pranks, dances, filters and fun.

Using TikTok

Over 40% of TikTok users are in the 16-24 age range, and if you are looking to hook in younger students to your martial arts school, then TikTok could be the perfect platform to advertise on. You can use TikTok to offer rewards for successful sign ups, with videos from current students and students of all ages. You can offer free sessions for the first timers out there, free merchandise and you can show off a little about what they can learn. TikTok can be an excellent tool, too, as you can use paid ads to generate more leads for the short videos you can post. You can jump in on the trending hashtags out there including your local town and the style of martial arts you offer. 

TikTok: Strengths

Compared to most social media platforms, TikTok content is organic. It’s the perfect place for demonstration videos that are short and snappy, and the videos can be backed by music and shared over and over again. The best thing about it is that the For You Page is designed to show videos from creators in the local area, which means that you can reach the right people with your content.

Verdict For TikTok

Alongside other methods of social media, TikTok can be an exciting tool to work your martial arts school into the local community. You can create short tutorials and really appeal to the masses looking for a fun way to work out and have fun!


Promoting your martial arts school is going to be a priority of yours if you’re looking to grow. TikTok is going to help you to do that!

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