| Online advertising 'can help small businesses improve standing' |
|
|
 Efficient online advertising can help small businesses improve their standing in their markets, according to one expert.Tink Taylor, business development director of dotMailer, said that small enterprises can benefit from a strong online presence, adding: "Online marketing allows small savvy businesses to punch above their weight." Mr Taylor also noted that viral marketing techniques such as forward-to-a-friend and adding content to social networking links in emails allow companies to target new likeminded recipients. He stated: "The growth of social media also allows businesses to build their brands and develop market-share in ways that just aren’t possible or effective offline." Recent research from the US suggests that email marketing is the most effective tactic used by small firms. The Constant Contact Annual Small Business Holiday Survey shows that such companies tend to use a number of various marketing methods, with 60 per cent relying on email marketing during the holiday season. In addition, 41 per cent of those questioned identified email marketing as having the greatest impact on holiday sales.  |
| < Prev | Next > |
|---|
Latest News
- Devon-based businesses 'stand good chance of surviving recession' [05 January 2009]
- Businesses 'need to concentrate on sales and marketing' [02 January 2009]
- Managers 'need to handle stress levels of employees' [31 December 2008]
- Brits 'moving away from credit to debit card spending' [30 December 2008]
- Internal management promotion 'a better option' [29 December 2008]
- Employees taking health risks in the workplace [24 December 2008]
- Free instructor training for ethnically-diverse women in London boroughs [23 December 2008]
| Devon-based businesses 'stand good chance of surviving recession' Monday, 05 January 2009 | Direct News by Adfero  Businesses across Devon stand a good chance of surviving the recession and coming out stronger, according to one business leader.Derek Phillips, chairman of the Exeter Chamber of Commerce, has told...+ Full Story.... | Businesses 'need to concentrate on sales and marketing' Friday, 02 January 2009 | Direct News by Adfero  Small businesses across the UK should not cut back on sales and marketing during the current economic downturn, an industry expert has warned.John Dunsmure, managing director of the British Chambers...+ Full Story.... |
