| Olympic success 'boosts interest in sporting activity' |
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 The success of the British Olympic team has boosted interest in sports activity, with an increased spending on sports and fitness equipment reported in August.Experian's Hitwise company monitored online retail activity and found that the traffic to retailers of sports and fitness goods increased 36 per cent year-on-year, reports the BBC. The UK's overall footfall index also rose 3.9 per cent in August compared to July's figures. It represented a 0.4 per cent increase year-on-year. According to the Hitwise study, success in cycling during the Games saw bicycle retailers in particular receive a boost. Robin Goad, director of research at Hitwise, told the news provider: "It is likely that shopping visits to out-of-town locations were helped by the resurgent interest in sports and fitness products and services since many sports retailers are located in out-of-town destinations." A survey by ING Direct recently found that parents spend £3.3 billion a year on sporting activities for their children.  |
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