Whilst attracting new students is essential, keeping hold of the students you already have is equally important as studies have shown that it is considerably more expensive to acquire a new student than it is to retain an existing one.

Retaining students is also important as they make up part of the history of your school and can be a valuable asset in the pursuit of student referrals for your school.
Research has shown that almost 50% of students leave their classes after a period of 12 months. Every student, therefore, should undergo a proper needs assessment at the beginning of their tuition, with regular reviews scheduled for each quarter.