| Direct mail favoured marketing method |
|
|
 Direct marketing (DM) is the favoured advertising method for a majority of firms, according to new research.Sending email and post to potential customers was rated as the most effective method of drumming up new business in a study by the Fournaise Marketing Group. Direct marketing is said to be the best method for business-to-consumer and business-to-business marketers, ranking ahead of online platforms. Cinema adverts and online sponsorship were rated as the less effective, with Fournaise suggesting these marketing forms could be dropped by some companies. "If you listen to the industry hype, it's all about online advertising (and emerging mobile advertising)," said Jerome Fontaine, chief executive at Fournaise. "If you check where marketing budgets are mostly spent, it's still all about traditional media such as TV and newspapers. But when it comes down to effectiveness, while it may not be the most glamorous and talked-about medium, marketers are telling us DM is still the best platform for delivering results." 
|
| < Prev | Next > |
|---|
Latest News
- Ethical companies 'more successful' [20 November 2008]
- London and south-east 'could be worst hit in recession' [19 November 2008]
- Government to provide loans to small businesses [18 November 2008]
- Management have to be vigilant with regards to stress [17 November 2008]
- Government offering free health checks for small businesses [14 November 2008]
- Website 'promoting flexible working to small businesses' [13 November 2008]
- Business networking sites 'can add value' [13 November 2008]
| Ethical companies 'more successful' Thursday, 20 November 2008 | Direct News by Adfero  Companies with an ethical framework are more likely to be successful, according to an industry expert.The Chartered Institute of Management Accountants (CIMA) has said that companies that have a...+ Full Story.... | London and south-east 'could be worst hit in recession' Wednesday, 19 November 2008 | Direct News by Adfero  The Local Government Association (LGA) claims that London and the south-east of England will be the worst hit by job cuts.In news which may interest managers of fitness centres throughout the area, a...+ Full Story.... |
