| Social networking adverts 'should be sensitive' |
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 Small businesses looking to use the medium of social networking websites to advertise their services should use the method sensitively.Tim Gibbon, co-founder and editor of Social Media Portal (SMP), said that advertisements placed on websites such as Facebook or MySpace should be subtle. "If it's too much, if it is not communicated in the right way, if the people are getting plagued with it then they are going to switch off," he explained. Mr Gibbon suggested that social networking websites will have to be "a little more sensitive" when setting up advertising systems to avoid saturating their users. He said that one of the better ways to use social networking sites for marketing is to profile users and "send advertising that is more targeted to them". A recent study by Ofcom revealed that online advertising had a value of £2 billion in 2006, up from £835 million in 2004. 
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