| Domain name availability in decline |
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The status of English as the common language of the internet is starting to show its downside for those companies that have yet to make their presence felt online. The number of domain names available is shrinking as more and more businesses go online. Adrian Lawrence, managing director of Discount Domains Ltd, said: "The problem is, is that so many of the domain names have gone already. The difficulty is the whole of the English speaking world [can buy them]." "If you choose a name for your business, that might be unique for the UK but it could be taken by an American business. In this case, it's more about what names are available depending on what your business identity is." And even though the average price of domain names is falling - from around £90 in 2000 and 2001 to around £10 to £20 today - the difference between the ones that people want and those that are less popular is widening, Mr Lawrence added.
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