Whilst attracting new students is essential, keeping hold of the students you already have is equally important as studies have shown that it is considerably more expensive to acquire a new student than it is to retain an existing one.

Retaining students is also important as they make up part of the history of your school and can be a valuable asset in the pursuit of student referrals for your school. Research has shown that almost 50% of students leave their classes after a period of 12 months. Every student, therefore, should undergo a proper needs assessment at the beginning of their tuition, with regular reviews scheduled for each quarter.

They should also be encouraged to participate in any open days and demonstrations your school has and be included in any referral or loyalty programmes which you offer.

The NEST School System is an interactive online database which gives you complete access to the ‘up to the minute’ details that NEST holds on your students e.g. attendance tracking, and grading information, then offers you the chance to enter additional information such as personalised details and even Biometric data.

The School System can play an important role in collecting & maintaining the data of your students, which is invaluable for sending out Birthday cards and ‘we missed you in class’ reminders, which help to make them feel a valued member of your school.